You spend a lot of money creating an image for your business. You spend a lot of time making sure that image stays consistent. You’d never consider purposefully cheapening that image by taking shortcuts just to save money, but it’s tempting; especially when you’re confronted with the potentially high cost of having custom art created. Clipart, stock photography, stock video and music, even complete templates for websites, commercials, animated graphics, and other media, have opened up a new world of creativity in which the marketing department can often times become the creative department. Think of the savings! Read more »
I’ve been writing, producing, and creating informational video productions for many years. In almost every production I’ve done, music has been one of my first considerations, and it has almost never been brought up by the client until I have mentioned it.
Music, in most cases, is essential to establishing the pace of the edit, creating a mood, smoothing out transitions, and adding to the impact of the overall presentation. It tells the viewer how to feel. It is not something which should just be slapped on after the editing is done; it should be a carefully considered part of any video production.
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So the battle continues to rage – and it may indeed prove to be a tempest in a teapot – only time will tell. There are voices of reason on both sides of the argument, which, in case you haven’t been watching, is whether the Adobe Creative Cloud is a step forward in software licensing, or whether it’s another example of corporate greed running rampant through the software industry.
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I’m sure a lot of you have a love/hate relationship with Adobe Bridge…and some of you may never have used it at all, vaguely aware that it comes with the Creative Suite. You may have read my article a couple of years ago in the Creative COW Magazine which detailed how I organize and manage thousands of files using Bridge. That hasn’t changed, but no matter how well I organize my folders, and keyword (is that a verb? It is now!) my assets, I’m always going through yellow notepad sheets and diving into manila folders when it comes to finding the After Effects project which created the final version of the open I made two years ago. Yup…the client needs a revision – the logo has been updated. The search begins… Read more »
OK…so I’ve had a Blackberry 32GB Playbook for about a month now. It’s superbly designed, extremely fast, it multi-tasks (for real), and it gives me every bit of business information that I have on my Blackberry Curve and my desktop PC. So why isn’t the entire world in love with it? Why does the RIM bashing continue? Sure, the iPad is cool…great sound quality, beautiful industrial design, and waaaaay overpriced! And the iPad mini is every bit the mirror of its big brother…cool looking, skinny, and overpriced!
When you put the specs and functionality of the Playbook next to those of the mini, the mini begins to look…well…mini. The Playbook has a dock with a fast charger that gets it back up to speed in no time; not so the mini. The Playbook has HDMI out, so it will play back HD video on my big-ass monitor; not so the mini. The Playbook has 1GB of RAM, the mini has 512, or so everyone thinks – Apple’s not talking about it. Read more »
In my last post, which barely covered what’s new in After Effects, I promised to continue with the Creative Suite, so here we are at Premiere Pro. Most of you know at least a little bit about Premiere Pro, and if you frequent the Creative Cow forums, you’ve probably read about the industry controversy surrounding Final Cut Pro X, or FCPX. In a nutshell, Apple turned what was an industry standard tool in the medium- to high-end post-production world into what many users considered a joke. Many believe that it was an attempt on Apple’s part to innovate – many believe it was an attempt to dumb it down and broaden their apps market. Read more »
I’m as guilty as anyone else when it comes to using new features – my day-to-day work gets in the way of jumping on what’s new, then using it for projects. That said, I thought I’d go over a few of the bells, whistles, and fixes which have been added to CS6 (I own the Master Collection, but mostly use the applications you’d see in Production Premium).
Let’s start with my main tool, After Effects. The really big one is something you’ll never see, but you will notice. Full 64-bit performance, with a Global Performance Cache which will make you wonder how you ever worked without it! It involves several features, and you can get the best explanation straight from Adobe. In essence, you get faster performance while you’re working, a RAM cache that “knows” what you’re working on, and saves pieces you haven’t changed, so the old days of edit, re-render, edit, re-render, are much improved. There’s also what Adobe calls a “persistent disk cache”, which saves what you’ve rendered to RAM, then has it ready to go when you re-open the file. That’s the stuff you don’t see. Read more »
Many of you who read this Blog know that my last job, as Art Director at a television station, involved my managing hundreds of thousands of media files. My tool of choice to manage them was Adobe Bridge, and I wrote an article for the Creative Cow Magazine a while back.
What I didn’t explain, was how I managed the thousands of files which weren’t on our servers. My secret was Catfish, free disk cataloguing software that had a tiny footprint, and would enable you to find any file that was on your massive collection of CDs, DVDs, floppies (dare I say it), thumb drives, and even network and local internal drives, without having to physically insert them, or be logged on to them. You didn’t even have to install it, since it was just a basic executable file which could be left on a thumb drive, along with all of the catalogues – the size of a large catalogue was minimal, since Catfish was made to live on a 3.5″ floppy disk. The catalogues could be searched with wildcards, and you could sort, export, and even print logs to store in your disk cases! So now the bad news – I tried to run it on both my Vista and Win 7 machines, and it wouldn’t load. Apparently it only works up to and including Win XP. Read more »
So…I made the jump to the CS6 Master Collection, and the discs have been sitting on my desk for the past couple of weeks. I didn’t have the courage to install it all, then see how poor the performance might be on my aging quad-core with only 8GB of RAM, and an Nvidia GeForce GTX 260 that fell just short of the Adobe list, even though it had the 896MB of video RAM required to run the minimum spec for the Mercury Engine. So I started reading, and ended up at Studio 1 Productions. These guys have done an exhaustive test program, and come up with a way to make many of the off-list Nvidia cards work. Read more »
If you’ve got a WordPress website, which I do, you may be puzzled to see your page URL displayed as
\?p=31, when you want it to show up as “About”, or “Photo-Gallery”, or something else nice and professional looking…pretty, you might say. By the way, if you want to skip the paragraphs of drama and cut right to the solution, scroll down to “So here’s the trick”. Read more »