I offer complete corporate design packages, from logos to collateral materials. I design business cards, letterhead, portfolio kits, brochures and inserts, large format graphics, signage…any material that it takes to run a business. My experience with corporate design strategies will ensure that your project will have consistency and continuity, and that anything I design for you will have an eye toward much more than just strong design.

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As Art Director at a Broadcast Television facility for fourteen years, I was in charge of a staff of graphic artists, in addition to being Senior Motion Graphics Artist and Staff Photographer. My job entailed daily creation of animations, logo designs and signage, large format lightboxes, News and Programming elements, and full graphics packages for programming. I also did quite a bit of special effects work on high-end Promotions projects. I am very experienced with all the graphics packages which are part of the Adobe Creative Suite, plus specialized software packages such as 3D Studio Max, Combustion, and Camtasia, and TerraGen.

I can create a production for you and deliver it in numerous viewing formats, from broadcast television to DVDs for playback on trade show monitors, to the web, tablets, and smart phones. The more places your image can be seen, the more impact your message has. Make sure your message is seen by the maximum number of people in the widest number of venues. If you want to see my capabilities go to my Video Gallery.

3D can do a lot of things to kick up the quality of your project: your logo can be converted to 3D, technical illustrations which were formerly flat can exist in 3D space, products you might have in the CAD world can be made into products the customer can “hold in their hand”, and many other possibilities too numerous to mention here. You are limited only by your imagination.

If your logo exists as an Adobe Illustrator file, I can convert it to a stunning 3D model very quickly. Products you have that exist in the CAD world, designed with Inventor, for example, can be textured, lit, and animated, to add depth and realism to your imagery. Flat technical illustrations can be given life and movement, so that the most complex processes can be clearly shown.

As part of my Motion Graphics offerings, I’ve included a section on Special Effects. This includes Chroma-keying, Tracking, Particle Effects, and Kinetic and Physics-based Text Animations. I can pull keys from blue or green screens, getting results that, with a background which matches the lighting on the keyed subject, are hard to detect. I can track objects, placing 3D elements into 2D scenes, and vice-versa, and match cameras and lighting between 3D Studio and After Effects.

I’ve created set designs for several high-profile, presidential debates over the years, as well as all of the set graphics for the WMUR-TV on-air News and Debates sets and the large-screen on-set graphics for the NH-1 news channel. My designs include creation of light boxes and monitor wall graphics.

Set Graphics and Monitor Loops

A major part of any set design project is creating the electronic graphics which populate the monitors, large and small. In the left-hand shot, every element you see in the set is my creation, from the flat inkjet graphics on the set faces, to the lightboxes, as well as most of the video loops you see in the set monitors.
The set in the photo to the right is the Moderator’s Set for a national debate. The monitor facing the camera contained a looped logo animation for the debate, and the podium monitor contained show content which was used to cue the Moderator when their segment was coming up. top

Pre-Visualization is Important

A vital step in the set design/build process is pre-visualization, or making sure that what you are planning to build will fit the studio space, that the set elements will fit the camera compositions decided upon by the Director, and that the overall scale of the set pieces does not overpower the talent. I use a combination of rough sketches, combined with careful measurements of the studio space, and input from the Senior Director to make sure that all of the above prerequisites are met, before the hard set is built and the graphic and electronic inserts are created. It’s much less expensive to change a design in 3D than to rebuild a set after it’s done and delivered.

Sometimes you’re at the very beginning of a project. You know what you want in a broad sense, but you have no idea how to get there.
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I created the news graphics package which is currently being used on WMUR-TV, as well as the graphics package for New Hampshire Chronicle, a daily, half-hour news format show which airs on WMUR. Read more »