I’ve been telling clients’ stories for well over twenty years, and I’ve come to appreciate that it’s not the amount of time you should take to tell your story that’s important, but the amount of time it must take, based on your content and message. While this sounds like a fine distinction, it’s a very important part of planning your project. Don’t get caught up in planning your project based on what someone else did. The story you tell will determine whether someone listens, or clicks away. Read more »

I spent a large part of my career in Broadcast and Cable Television. The delivery options were clear and simple, and it didn’t take much to find your audience…they were hard-wired into the system. You created your programming or spot, figured out your demographic, picked a timeslot, and boom – you were there. A little fine-tuning and you knew your message was being heard. Read more »